The campaign management tool is an independent, web-based module integrated with Landscape, RDT’s flagship policy administration system.
The module provides functionality to complete the campaign hierarchy, from the marketing plan all the way down to the incentives, for a specific scheme. The incentives within a campaign can range from premium discounts at a scheme or cover section level to discount vouchers or gifts.
The campaign setup allows marketing managers to track start and end dates for campaigns, and capture their expected sales targets and costs. This information can be assessed against the actual revenue generated through policy sales as a result of the campaign. MI can be generated to track and monitor campaign activity, campaign GWP sales income, and campaign costs.
Marketing managers can associate incentives to campaigns. Incentives are associated both to a scheme in Landscape and to a campaign. The campaign code is captured against the policy in Landscape and the associated incentive information gets pulled through from the campaign management module. If the incentive is to do with premium discounts, the incentive code will be passed to the rating engine. The incentive discount information will show up in the premium breakdown section in Landscape.
Another important feature is workflow tasks that can be set up to generate relevant tasks when policies with specific campaign or incentive codes are activated. For example, a trigger task for discount voucher to be sent to the introducer when a “member get member” policy is activated. This module gives marketing teams complete control and visibility on campaign performance, tracking against marketing budgets, sales figures and costs.