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Mobile phones are a natural fit for travel insurance

Mobile phone apps are a natural fit for selling travel insurance

Date published

‘To travel hopefully is a better thing than to arrive,’ said Robert Louis Stevenson. But optimism can quickly evaporate if you travel without insurance, as many discover after losing belongings or going through a medical emergency abroad.

Insurance is often the last thing you think of before going away, and because it’s not compulsory it’s all too easy to be cavalier about it. Research from ABTA shows that 25 per cent of holidaymakers went away without insurance in 2017, up from 22 per cent in 2016, and that younger travellers are the least likely to buy travel insurance.

ABTA reports that 40 per cent of 18 to 24-year-olds, and 38 per cent of 25 to 34-year-olds, travelled uninsured between May 2016 and May 2017.

In an effort to improve the situation insurers are turning to smartphone apps to make purchasing insurance easier. Most travel insurance is bought online, and it seems fitting that people on the move would favour a simple on-the-go mobile solution.

According to a Google study, consumers want quick, transparent and easy access when purchasing travel insurance, which means it’s essential to ‘develop a customer-driven mobile strategy that helps consumers grasp and compare complex information easily.’

This is where RDT’s technology is helping insurers meet the needs of consumers. Having developed an app for digital broker TRiCE, which provides cover for cars, gadgets and pets, RDT is now focusing on travel insurance.

RDT’s app capability is based on its Equator platform, which centralises rates and gives insurers instant access to huge banks of data at time of quote. Travel insurance is just the latest product to draw on Equator’s versatile technology, and it underlines how RDT is helping to make insurance smart, simple, and relevant for today’s consumers.

Contact RDT to find out how they can help you deliver new and exciting insurance products to the new generation of customer.