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Panorama is RDT’s suite of customer-facing front end components and capabilities. Whether a website or smart phone app, an integration point for an existing digital program, a broker portal or supplier portal, Panorama is the e-commerce gateway for our core technology platforms. The component sits in front of a layer of application programming interfaces (APIs) which connect it to our administration and claims solution Landscape and our rating platform Equator.

Panorama creates phenomenal speed, rating accuracy and usability which the insurer can put directly into the hands of its increasingly demanding and digitally savvy customers.

Panorama - insurance website services

What it is

Our APIs provide a connection for websites and smart phone apps to Landscape and Equator, meaning that certain aspects of both platforms can be used directly by the consumer.

Panorama smart phone apps and websites enable customers to purchase insurance after answering only a few questions – sometimes no more than five. They provide instant, on-demand rating and pricing, and add immediacy and convenience to the customer experience. Customers can keep all their policies in one place, view their policy details and track the progress of any claims, all on their smartphone.

The short customer journey is possible because Panorama is leveraging data enrichment through Equator. Insurers no longer have to ask customers for details that they might not know, such as the year their house was built, because the data is coming to them directly from the appropriate agency.

Meanwhile the APIs provide a simple, cost effective way for our customers to upgrade their systems as they enable Landscape and Equator to connect to virtually any other system or application – whether it’s a brand new piece of insurtech or a 20-year-old legacy system.

Data is being created at an ever increasing pace and Panorama’s API layer allows for quote, policy and claims data to be stored outside of Landscape, but still accessed in an instant. This boosts your business’s speed and agility and ensures it will to remain competitive for years to come.


  • Risk assessment and pricing is far more accurate than it is for insurers who ask their customers the traditional set of 50+ questions
  • On-demand insurance sold via a smart phone app supports a vast number of product options
  • Short question set drives customer engagement and loyalty
  • Gives insurance a surprising new element; convenience
  • Upgrades and future proofs Landscape

See the TRiCE Case Study for a full description of this powerful piece of insurtech in action.

“DC has seen a 300 per cent growth in business in the past four years, underpinned by our partnership with RDT”

– Direct Commercial

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