TRiCE Insurance’s television ad campaign was allowed off the lead on Monday.

We’ve already revealed how TRiCE came to market, and we’re very excited that the advertising campaign kicked off this week. The advert is about a woman who’s downloaded the app and is keen to tell everyone how easy it was to insure her phone, her car and her ‘pet’.

TRiCE provides a super-swift, user friendly journey. Customers can use it to buy all sorts of insurance, including annual motor, after answering only five or six questions. And, despite the very short question set, RDT’s powerful data enrichment and orchestration technology gives the underwriter more data to price with than ever before.

For more information, visit the TRiCE Insurance website and see our case study.